Company Logo

My Own Brand

    The company logo is more often than not, the first credit that appears on screen. It's what starts the film and creates that transition from the real world into the fantasy world that films invent. Thus, you'll often see films put their production logo at the very beginning, on a black screen. Production companies do this to grow in popularity or, if the production company is already famous, draw in previous audience members to guarantee themselves views.

    Sometimes, the company logo will be big, loud, and extravagant, catching the audience's attention; other times, it might be more simple, straightforward, and something that's just there for the sake of credits and recognition. Some of the more out there logos are the ones that stick with us and we can easily recognize, they also happen to be some of the larger production companies. A couple we can all recognize include, Universal Pictures, Warner Bros. Pictures, and my personal favorite, 20th Century Fox.

Logopedia. (n.d.). 20th Century Studios. Fandom. Retrieved February 20, 2026, from https://logos.fandom.com/wiki/20th_Century_Studios

    However, for my logo, I've decided to opt for something more basic, that still catches the audience's eye. For the name of my company, I wanted it to start with A, to make it a bit more personal to me since my name starts with an A. Unfortunately, after looking through different websites and not finding a name that resonated with me, I came across a website with a bunch of names from greek mythology. I figured a greek name would work, since most modern companies rely on greek mythology for their brand, like Nike, Amazon, Pandora, etc. and greek mythology by itself just interests me. After looking through the different names that this website had, I came across the greek myth of "Atlantis," the infamous lost city. This is one of my favorite greek myths and I felt as if it could be a good company name for me, it's unique, personal, and interesting.

    Here are some rough sketches I made while thinking of a logo idea. As you can see, I went for a blue theme for both of them because I felt like that best fit the whole "Atlantis" theme. For the first one, I wanted to have a big "A" that curves into a wave, resembling the greek myth, and have the actual text and name of the company on the left. The second sketch is more difficult to see, however, the idea was to have the first word be written in cursive, with the lines going through the A and the T's being small waves. And then have the bottom text be in a more formal, basic font.

    I ended up being able to recreate my first design pretty closely while editing on my computer, which I was happy about. Then, I began to mess around with other features in Canva and I was able to come up with this design that I loved. I was also able to edit the text a bit so the images and videos below will be a more accurate representation of what you'll actually see in my opening. My opening will start on a black screen, then the company logo will appear through a transition, and from there we'll go straight into the film, and the rest of the credits will pop up.

 

    After experimenting with all the different designs, I'm almost certain that I'm going to go with the newest design, where the design is at the top and the text are at the bottom. It's a fun, interesting, and unique yet at the same time, it feels modern, clean and formal. Thus, it's the design that I will be using for my film opening.